Zero CO2 2025 Label

The automotive industry is currently undergoing a paradigm shift, and the AMAG Group has now set the course and presented its climate strategy: reduce, eliminate, and, if necessary, compensate. Thus, AMAG aims to become climate-neutral as a company by 2025. In addition, AMAG has the ambition to achieve a climate-neutral footprint by 2040, according to Net Zero. As of now, a dedicated climate fund supports initiatives and startups that contribute to decarbonization. AMAG is committed to the 1.5-degree target of the Paris Climate Agreement and to the Science-Based Targets.

The objective was to create a sustainability label that follows the AMAG brand design system and can be easily implemented in all applications. We developed a typeface based on the AMAG display font. Our previous idea was to place the label all on one line, but length was a fundamental concern. The new logo breaks up the Zero label name into stacked typography.

Client AMAG / Date #2021 / Category #Branding / Branding Agency #Heads / Designers Marco Simonetti, Dominique Kaiser, Noah Baumann / Photographer Dcbel / Consultants Ralph Hermann, Dominique Banschbach

Design Direction Marco Simonetti @Heads Corporate Branding